The Coffee Box

The Italian roaster, Caffè Pascucci, in collaboration with La Marzocco, launches the concept store “The Coffee Box” in Riccione on the Adriatic coast, Italy. What is "THE COFFEE BOX"...

A container filled with things related to green coffee, to roasted coffee, and to a significant partnership with La Marzocco, leader in excellence in the production of professional coffee machines (www.lamarzocco.com). A container filled with knowledge, a dispenser of passion and emotions (just think of the training space and training baristas). A container filled with ideas and experimentation. Inside, a micro shop roaster is experimenting with coffee roasting. Taste a variety of coffees brewed through “other” extraction methods (V60, Chemex, Aeropress, etc.). A wonderland for baristas, as well as for curious foodies who, like collectors in a music shop, enjoy exploring shelves and are keen to learn everything about food and drink, from the ordinary to the not-so-ordinary, from the science to the industry. A container for events. Think of the barista competitions that will be taking place in the back. A container for tools as well as instructions for use.  It’s an open box where you are invited to leave a part of yourself. It is made of wood when containing a coffee machine, of paper or aluminium when containing coffee beans, but has no limits when containing dreams or ideas. A place to unwind, a game room dedicated to coffee. The Coffee Box is a Russian Matryoshka doll, with endless layers.

THE COFFEE BOX
Viale Ceccarini, 186/188
41838 - Riccione (PU)
www.pascucci.it