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Informativa Privacy - Condizioni di adesione a www.lamarzocco.com Ai sensi del D.lgs. n. 196/2003 (Codice in materia di protezione dei dati personali), che ha sostituito la legge n. 675/1996, il trattamento delle informazioni che La riguardano sarÃ improntato ai principi di correttezza, liceitÃ e trasparenza e di tutela della Sua riservatezza e dei Suoi diritti. Informativa sul trattamento dei dati personali I dati forniti dall'utente al momento dell'iscrizione a la marzocco.com ed ai suoi servizi e/o agli eventi iniziative o promozioni promossi tramite il sito saranno registrati su database elettronici di proprietÃ di La Marzocco Srl, con sede in Firenze, via Bolognese 68 Loc. Pian di San Bartolo (FI), che ne sarÃ titolare per il trattamento. Responsabile al trattamento Ã¨ il Sig. Ronald L. Cook, ivi domiciliato per la funzione. La presente informativa riguarda i dati personali inviati dall'Utente al momento della registrazione, nonchÃ© quelli ricavati dalle visite e navigazioni nel nostro sito e successivamente forniti dall'Utente per la attivazione degli eventuali servizi offerti all'interno del sito. I dati personali richiesti sono suddivisi in due categorie: obbligatori e facoltativi. Il conferimento dei dati obbligatori ed il relativo trattamento per le finalitÃ sopra indicate sono strettamente funzionali all'esecuzione dei servizi indicati. L'eventuale rifiuto dell'Utente a fornire tali dati o l'eventuale rifiuto di consentire al loro trattamento comporterÃ l'impossibilitÃ di usufruire del servizio offerto da La Marzocco. Gli altri dati raccolti servono ad aiutare La Marzocco ad offrire un servizio sempre migliore. Rispetto ad essi, l'Utente Ã¨ libero di fornirli o meno. La Marzocco sottopone i dati personali degli Utenti a tutte le operazioni di trattamento individuate dal D. lgs 196/2003 - ovvero, alla raccolta, registrazione, organizzazione, conservazione, elaborazione, modifica, selezione, estrazione, raffronto, utilizzo, interconnessione ed ogni altra operazione utile alla fornitura dei servizi richiestici, ivi compresa la comunicazione a terzi, ove necessaria - con modalitÃ automatizzate ed informatizzate. Tali dati potranno anche essere organizzati in banche dati o archivi. In particolare, le finalitÃ del trattamento dei dati personali sono le seguenti: - fornire i servizi previsti; - verificare la qualitÃ dei servizi offerti; - provvedere a tutti gli eventuali adempimenti contabili e fiscali; - soddisfare indagini di mercato e statistiche, marketing e preferenze sui prodotti; - risalire ad autori di eventuali illeciti solo in caso di specifiche richieste e per conto delle autoritÃ competenti. Qualora l'Utente abbia prestato apposito consenso: - fornire le informazioni e/o offerte su prodotti, servizi o iniziative offerti o promossi da La Marzocco e/o da societÃ affiliate e/o controllate, cosÃ¬ come da partners commerciali ed outsourcers, senza che ciÃ² determini la cessione dei dati personali a soggetti terzi; L'Utente potrÃ accedere ai propri dati in qualsiasi momento ed esercitare i diritti di cui all'art. 7, D. lgs . 196/2003. La Marzocco informa che, ai sensi dell'art. 7 della D. lgs . 196/2003: l' Utente ha diritto di ottenere la conferma dell'esistenza o meno di dati personali che lo riguardano, anche se non ancora registrati, e la loro comunicazione in forma intelligibile. l' Utente ha diritto di ottenere l'indicazione: a) dell'origine dei dati personali; b) delle finalitÃ e modalitÃ del trattamento; c) della logica applicata in caso di trattamento effettuato con l'ausilio di strumenti elettronici; d) degli estremi identificativi del titolare, dei responsabili e del rappresentante designato ai sensi dell'articolo 5, comma 2; e) dei soggetti o delle categorie di soggetti ai quali i dati personali possono essere comunicati o che possono venirne a conoscenza in qualitÃ di rappresentante designato nel territorio dello Stato, di responsabili o incaricati. l' Utente ha diritto di ottenere: a) l'aggiornamento, la rettificazione ovvero, quando vi ha interesse, l'integrazione dei dati; b) la cancellazione, la trasformazione in forma anonima o il blocco dei dati trattati in violazione di legge, compresi quelli di cui non Ã¨ necessaria la conservazione in relazione agli scopi per i quali i dati sono stati raccolti o successivamente trattati; c) l'attestazione che le operazioni di cui alle lettere a) e b) sono state portate a conoscenza, anche per quanto riguarda il loro contenuto, di coloro ai quali i dati sono stati comunicati o diffusi, eccettuato il caso in cui tale adempimento si rivela impossibile o comporta un impiego di mezzi manifestamente sproporzionato rispetto al diritto tutelato. Lâ€™Utente ha diritto di opporsi, in tutto o in parte: a) per motivi legittimi al trattamento dei dati personali che lo riguardano, ancorchÃ© pertinenti allo scopo della raccolta; b) al trattamento di dati personali che lo riguardano a fini di invio di materiale pubblicitario o di vendita diretta o per il compimento di ricerche di mercato o di comunicazione commerciale. L'Utente, inoltre, avrÃ sempre diretto accesso via web ai propri dati, come in possesso di La Marzocco, attraverso i propri codici di accesso ("Username" e "Password"). L'Utente in questo modo potrÃ integrare, modificare o cancellare i dati, in qualsiasi momento e senza intermediazione, autonomamente e sotto la propria responsabilitÃ . Attraverso la stessa interfaccia l'Utente potrÃ gestire la ricezione, la periodicitÃ ed il contenuto delle informazioni fornite da La Marzocco. I dati personali acquisiti da La Marzocco potranno essere comunicati a tutti i dipendenti, collaboratori consulenti a qualsiasi titolo della nostra SocietÃ , nonchÃ© a tutti gli organi societari. I medesimi dati, inoltre, potranno essere comunicati a societÃ controllate o collegate o affiliate a La Marzocco facenti parte del "Gruppo La Marzocco" ovvero ai partners commerciali di La Marzocco (produttori, fornitori, vettori, ecc.) ovvero delle societÃ che effettuano indagini sulle preferenze dei clienti, e ciÃ² sempre nel rispetto delle finalitÃ del trattamento giÃ indicate. LA MARZOCCO PRIVACY POLICY Effctive july 14, 2006 According with the italian law (D. Lgs 196/2003) and the international rigth regarding privacy policy, any information provided by you or gathered by LA MARZOCCO or third parties during any visit to www.lamarzocco.com shall be subject to the terms of this Privacy Policy. If you feel that this site is not following our stated policy, contact us by e-mail at info@lamarzocco.com. Personal Identification Information We do not collect any personally identifying information about you unless you specifically supply it to us through one of our contact pages, our online store, message boards, newsletter subscription, LM Club or other means. On those pages, you might be asked to provide your name, address, e-mail address, phone number, date of birth or credit/debit card information. We may use this information to respond to your inquiry, complete your orders, to send you information of upcoming events. We may also process your data to better understand your needs and how we can improve our services. We may also provide other third parties with aggregate, but not individual data (unless described herein). We do not encourage, or solicit visitors who are known to be under the age of 13 to submit any personally-identifying information to www.lamarzocco.com. We do not intend to market, sell or rent personal data about you to third parties. We will never intentionally disclose any personal information about you that can be used to identify you as an individual user ("Personal Information") to any third party without having received your permission other than as set forth in this Privacy Policy or unless you are otherwise notified. We may request personal identification information from you in connection with your use of, or participation in the interactive portions of our web site, (which includes forums, registrations, content submissions, chat rooms, bulletin boards, discussion groups, suggestions, or requests for additional information) or in connection with other services or resources provided on the LA MARZOCCO Web Site. If you do provide us with Personal Information, we may use it in order to conduct the activities or provide you with services and resources described above. If you identify yourself to us by sending us an e-mail with questions or comments, we may use your personal information to respond to your questions or comments. We may file your comments for future reference. We use the information we gather for four general purposes: 1. To customize the advertising and the content you see; 2. To enhance the user experience in our network of sites. We use tracking information to determine how well each page performs overall based on aggregate user demographics and traffic patterns to those pages. This helps us continue to build a better service for you; 3. To fulfill your requests for certain products and services, such as sending out electronic newsletters and enabling you to participate in paid services, polls, contests, and message boards; 4. To send you information you agreed to receive about topics we think will be of interest to you. We may also contact you to confirm your registration and regarding changes to the LA MARZOCCO Web Site's Terms and Conditions and this Privacy Policy. Please note, however, that under certain circumstances, if you do not provide your Personal Information, you may not be eligible for certain services or functions of the LA MARZOCCO Web Site for which a name, e-mail address, telephone number or other personal identification information is necessary. We may also provide Personal Information to certain of our vendors, advertisers and suppliers where it is necessary for them to provide us with products and services related to better operation and maintenance of the LA MARZOCCO Web Site. We will attempt to require that each of these vendors, advertisers and suppliers not further use or disclose your Personal Information for any purpose other than providing us or you with products and services. However, we cannot guarantee their compliance with these restrictions We urge you to be careful about giving out your personal information in messages sent on our site, for example in a chat room, bulletin board or LM Club. Information that you provide on a chat room, bulletin board or other publicly available area of our web site may be viewed by any user of the web site. If you make information available in these forums, it is available publicly and we are not able to protect the privacy of such information. Your disclosure of such information is at your own risk. Information And The Use Of Cookie Technology When you visit certain areas of the website, we may set "cookies." Cookies are small sets of data that are placed on your computer in order to keep track of your use of our site. We may collect information through the use of "cookies" which are computer files that are transferred to a computerâ€™s hard drive and which permit us to know frequency of visits to our site as well as what activities are conducted on the LA MARZOCCO Web Site. Information collected from a "cookie" might include information regarding your browser, type of computer, operating systems, Internet service providers and other similar information. Our system also automatically gathers information about the areas you visit on our sites (and about the links you may select from within our site to other areas of the World Wide Web or elsewhere online). Most browsers are set to accept cookies however you can set your browser to refuse cookies, or to alert you when cookies are being sent. If you do so, please note that some parts of the LA MARZOCCO Web Site may not be accessible or function properly. We use such information in the aggregate to understand how our users use the services and resources provided on our site. This provides us information regarding which areas of our site are popular with our users, which areas are not as popular and may require improvement, and what technologies are being used by users of our site. This information helps us to update and improve the LA MARZOCCO Web Site. We may share this aggregate statistical information with our partners, suppliers and other third parties, but we will not share any individual names, personal navigational or other personal information. Some of our advertisers may display ads on our sites which solicit or contain technology to collect information about our users for the advertisers, but we will not permit such advertisers to collect any personal information from our users within our site. We also use technologies, including electronic images known as Web bugsâ€”sometimes called transparent GIFs, clear GIFs, or beaconsâ€”that allow us to track general user-traffic patterns. We also automatically receive and record information from our servers and from your browser, including your IP address, the time of your visit to pages on our site, and information about pages you visited. Unless you have registered for one of our products or services, the information we gather through the use of tracking technologies cannot be matched with any personally identifiable information about you. Additional Disclosure to Third Parties In the event that a third party acquires rights to the property presently owned or otherwise controlled by www.lamarzocco.com whether tangible, intangible or intellectual property, through sale, assignment, bankruptcy, or otherwise, then information you voluntarily provide or otherwise collected through lamarzocco.com may be disclosed to such third parties. Changes to Our Privacy Practices We reserve the right to modify or amend this privacy policy in our sole discretion at any time without providing notice to you. If you are concerned about how your information is used, you should periodically check our Web site www.lamarzocco.com, or write to info@lamarzocco.com Security Order forms you fill out on our site will normally be protected under an industry-standard secure process. (Your browser is part of this process, which is usually indicated by a picture of a closed lock, key, or similar symbol.) To prevent unauthorized access, we have put in place appropriate managerial procedures to safeguard and secure the information we collect online. Other Sites This site may contain links to other sites. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content or the privacy practices of other sites. La Marzocco reserves the right to terminate your access to the site www.lamarzocco.com in any case you have provided www.lamarzocco.com with false or misleading information. Information concerning Data Privacy under italian law (D. Lgs 196/2003) La Marzocco intends to fully comply with the directives and instructions issued by the Italian Authority for the Protection of Personal Data Privacy. Therefore, we kindly ask you to carefully read the following information, provided pursuant to Article 13 of Legislative Decree 196/2003. Personal data acquired through the website of La Marzocco are collected and handled by the data controller (MR. RONALD L. COOK) under the responsibility of La Marzocco Srl, Via Bolognese 68, Loc. Pian di San Bartolo for the sole purpose of: a) processing your registration: b) activate and use the services offered by www.lamarzocco.com; c) collect your orders and carry out all fiscal, administrative and legal duties; d) customize the advertising and the content you see; e) determine how well each page performs overall based on aggregate user demographics and traffic patterns to those pages. This helps us continue to build a better service for you; f) fulfill your requests for certain products and services, such as sending out electronic newsletters and enabling you to participate in paid services, polls, contests, and message boards; g) send you information you agreed to receive about topics we think will be of interest to you. For further information, you will find hereunder the text of Article 7 of Legislative Decree No. 196 of June 30, 2003, concerning your rights with respect to data processing. Art. 7. Right to Access Personal Data and Other Rights 1. A data subject shall have the right to obtain confirmation as to whether or not personal data concerning him/her exist, regardless of their being already recorded, and communication of such data in intelligible form. 2. A data subject shall have the right to be informed: a) of the source of the personal data; b) of the purposes and methods of processing; c) of the logic applied to processing, if the latter is carried out with the help of electronic means; d) of identifying data concerning the data controller, data processors and the representative designated as per Section 5(2); e) of the entities or categories of entity to whom or which such personal data may be communicated and who or which may gain knowledge of said data in their capacity as designated representative(s) in the Stateâ€™s territory, data processor(s) or person(s) in charge of the processing. 3. A data subject shall have the right to obtain: a) updating, rectification or, where applicable, integration of the data; b) erasure, anonymization or blocking of data that have been unlawfully processed, including data whose retention is unnecessary for the purposes for which they were collected or subsequently processed; c) certification to the effect that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected. 4. A data subject shall have the right to object, in whole or in part, a) on legitimate grounds, to the processing of personal data concerning him/her, even though they are relevant to the purpose of the collection; b) to the processing of personal data concerning him/her, where it is carried out for the purpose of sending advertising materials or direct selling or else for the performance of market or commercial communication surveys.
I read, fully understand and accept this policy.

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